In today’s technology powered world we wanted to find a way for traditional and new media to blend seamlessly. We imagined a place where print campaigns complemented (rather than competed against) social media efforts. We envisioned advertising as it should be.
It’s easy to blame a problem on change but we realized technology wasn’t tearing the consumer away from advertising, we were. The market researchers, the creators, the account managers — we forgot to let the brand shine and instead focused on our bottom line. Demands for more likes and more followers wasn’t leading to better content, just shortcuts to results that had no guarantee of bettering sales.
At Brigade we decided we would approach advertising unlike most agencies. Rather than striving for popularity, we would take reward in building meaningful relationships. We promised to recognize the benefit of one brand ambassador over twenty unengaged followers. We vowed to build a strategy as a team, not dividing accounts among “social” and “print” people. Our mentality may seem old school, but our results are undeniable. With a focus on longevity and an objective of increasing sales we are able to deliver advertising that works — for any industry, on any medium.