Bringing a premier KCMO
business to the Digital Space
one drink at a time.
1701 Baltimore Ave, Kansas City, MO 64108
(816) 221-9463
Cellar Rat’s Beginnings
Cellar Rat Wine Merchants is a rare gem in a world where chain liquor stores seem like the only option. This Kansas City wine shop gives visitors more than just the ability to buy a bottle, they bring knowledge, unique findings and delicious pairings served up by a warm staff ready and waiting to find exactly what you’re looking for. But unless you had walked through their doors, you would have no idea how truly wonderful they were.
Cellar Rat’s online presence was inconsistent with their brand, failed to communicate the shop’s quality and offered no way to turn site visits into sales.
Evolution to e-commerce
Bringing the Brand to the Digital Space
In person, Cellar Rat’s brand was undeniable. From the industrial space to the wine displayed there, one could immediately get the personal feel of the company within its walls. Online was another story. The website lacked character, and other than having the same name, beared no resemblance to the brick and mortar experience. To overcome this obstacle, we shot all new photography and built a website that showcased the store and invited visitors to want to see more.
Successfully turning online visitors into paying customers.
In Gift Card $ales
Keeping the Community in the Know
One of the best parts of being a Cellar Rat patron is their awesome events. From life-changing classes to wine tastings that end in true love, the happenings at this wine shop are just as rave worthy as their products. But again, who knew? We added an interactive calendar for events and classes so that staying in the loop was just one click away.
Cellar Rat 2.0
Today Cellar Rat Wine Merchants’ are experiencing an influx in shoppers, greater attendance at their events and classes, and boast a well-informed community that can now enjoy all that their favorite Kansas City wine shop has to offer.
Our Services
  • Brand Evaluation
  • Photography
  • UI Design
  • Web Development
  • Custom Administrative Site
  • eCommerce Integration
  • HTML Email Campaigns
Monetizing: Gift Cards & Wine Clubs
Cellar Rat’s old site was not a point of sale, limiting the potential growth of their business and failing to take advantage of a profitable call to action. Our team set up an e-commerce shop that allowed visitors to buy gift cards, as well as join one of Cellar Rat’s three wine clubs.
A well-tested balance of visual and copy resulted in an enticing environment for online visitors to turn into customers.
BRIGADE nailed it! Working with the team was a truly remarkable experience from start to finish. We have a site worthy of our name that generates interest and new streams of revenue. We could't be more thrilled."
Cellar Rat Wine Mercahnts